Essential Tips for Improving Web Design in Kenya

Web design in Kenya is still a lucrative field despite the introduction of mobile apps. Many young people are reluctant to pursue a career in web design. The main reason is that the market is flooded with cheap web design services.

Another line of thought is that businesses are now turning to apps in place of websites. The reality is that web design is still relevant despite the digital disruption in the business world. The trick is to staying relevant in a world where we have an app for everything.

How can website designers in Kenya improve their services and stay relevant?

1.  Be open to change

The digital transformation in the world today has led to new expectations among internet users. When visitors click on a website link, they expect fast loading speed. Buyers expect to complete transactions fast without asking for help from customer care staff.

Web developers in Kenya must be open to change to meet their client’s expectations. Holding onto traditional UI designs and layout will not help. Today, website users are accustomed to chatbots and voice search. The trends are growing fast in Kenya and hence the need to adopt change fast.

2. Think mobile

Mobile apps have not replaced websites. However, they have transformed how users consume the internet. Every phone owners want to search the web on their devices. They need the convenience of moving from an app to a website without changing devices.

Buyers want to shop online on the go without using a laptop. Website developers in Kenya must think about such users. Given the competition from mobile apps, every business now needs a mobile responsive website.

3. Improve visual content

Do you get tired of seeing the same stock images on all websites? Using the same stock images repeatedly shows a lack of creativity on the part of designers. It is time to upgrade to real photos on websites. Designers can either take photos or hire a photographer occasionally.

Professional photographs have a price to them but they create trust with clients. If stock images must be used, designers should be willing to pay for the best. It is difficult to stand out with stock images that have been recycled for ages.

4. Improve the SEO strategy

Here is the part that many designers. They create amazing websites and leave their clients to work to attract visitors. Any designer that wants to remain relevant must think beyond the launch. Offering SEO strategies is one of the ways of improving web design in Kenya.

Many clients seeking web design services have little time to think about, let alone implement SEO. The SEO strategy should be part of the web design plan from the beginning. It should not be treated as a secondary item.

Any design company or developer that can combine the best tools in website design with workable SEO strategies will stand the test of time. Going the extra mile to differentiate a service always yield results. Such web developers will not only have satisfied clients but referrals that keep their businesses running.

Advantages of e-commerce Apps

Most entrepreneurs understand the advantages of online selling. E-commerce platforms became popular as internet connectivity improved across the globe. Today, if a business does not own an online store, its products are available on an e-commerce platform.

After the e-commerce platforms came e-commerce mobile apps. Top companies understand the importance of running both an e-commerce platform and an app. However, many business owners are unsure. Some assume that running the two does not make financial sense.

Is creating an e-commerce app too expensive for nothing? What is the return on investment? The questions are important to entrepreneurs. The reality is that every business has a different experience with mobile apps.

The ROI largely depends on the choice of app developers, who in turn determine the functionality and design of the app. However, beyond choosing developers, entrepreneurs must consider the potential benefits of e-commerce apps.

Here is a summary of the main benefits:

1. A business can reach a wider market when using both an online shop and a mobile app
2. It is easy, convenient, and fast to build relationships with clients via mobile apps.
3. Most customers use their phones to search the internet. Hence, an app is an easier way of comparing products or services and eventually ordering.
4. Mobile apps offer a cheaper way of marketing on social media through referrals. Users can share their experience on their social media platforms
5. By creating apps, businesses maintain their loyal clients who want to transition from e-commerce platform to mobile app purchase.

One more thing, it is possible to train in-house staff on software development if they have a background in computer science. If a business cannot afford to hire a developer or intends to develop different solutions, professional training is recommended.

Every business owner with a successful e-commerce platform should start working on a mobile app. It is advisable to maintain the same design and give clients the same experience on both platforms.

M-PESA Fraud Avoidance Tips

M-PESA is a leading mobile-based money transfer, financing, and micro-financing service, launched in 2007. Online money transfer platform has changed the way of money transactions. With the advent of these technologies, there is no doubt that the number of fraudsters are also increased. To defend M-Pesa Fraud, some of the tips are given here:

• Don’t share your M-Pesa PIN
• Establish the Source of all Mobile Money SMS
• Avoid Transaction Procedures that are not well-defined

Find more important tips at http://muva.co.ke/blog/avoid-loss-money-fraudsters-via-m-pesa/

App Developers: Trusted Top 10 in Kenya

People are looking for someone who can make their idea explode and make them a profiting entity. By looking at the need in the market, there are companies that have gained a good reputation due to their commitment towards quality app development in Kenya. Explore http://muva.co.ke/blog/top-10-trusted-app-developers-kenya/ to know more.