Most entrepreneurs understand the advantages of online selling. E-commerce platforms became popular as internet connectivity improved across the globe. Today, if a business does not own an online store, its products are available on an e-commerce platform.
After the e-commerce platforms came e-commerce mobile apps. Top companies understand the importance of running both an e-commerce platform and an app. However, many business owners are unsure. Some assume that running the two does not make financial sense.
Is creating an e-commerce app too expensive for nothing? What is the return on investment? The questions are important to entrepreneurs. The reality is that every business has a different experience with mobile apps.
The ROI largely depends on the choice of app developers, who in turn determine the functionality and design of the app. However, beyond choosing developers, entrepreneurs must consider the potential benefits of e-commerce apps.
Here is a summary of the main benefits:
1. A business can reach a wider market when using both an online shop and a mobile app
2. It is easy, convenient, and fast to build relationships with clients via mobile apps.
3. Most customers use their phones to search the internet. Hence, an app is an easier way of comparing products or services and eventually ordering.
4. Mobile apps offer a cheaper way of marketing on social media through referrals. Users can share their experience on their social media platforms
5. By creating apps, businesses maintain their loyal clients who want to transition from e-commerce platform to mobile app purchase.
One more thing, it is possible to train in-house staff on software development if they have a background in computer science. If a business cannot afford to hire a developer or intends to develop different solutions, professional training is recommended.
Every business owner with a successful e-commerce platform should start working on a mobile app. It is advisable to maintain the same design and give clients the same experience on both platforms.
After the e-commerce platforms came e-commerce mobile apps. Top companies understand the importance of running both an e-commerce platform and an app. However, many business owners are unsure. Some assume that running the two does not make financial sense.
Is creating an e-commerce app too expensive for nothing? What is the return on investment? The questions are important to entrepreneurs. The reality is that every business has a different experience with mobile apps.
The ROI largely depends on the choice of app developers, who in turn determine the functionality and design of the app. However, beyond choosing developers, entrepreneurs must consider the potential benefits of e-commerce apps.
Here is a summary of the main benefits:
1. A business can reach a wider market when using both an online shop and a mobile app
2. It is easy, convenient, and fast to build relationships with clients via mobile apps.
3. Most customers use their phones to search the internet. Hence, an app is an easier way of comparing products or services and eventually ordering.
4. Mobile apps offer a cheaper way of marketing on social media through referrals. Users can share their experience on their social media platforms
5. By creating apps, businesses maintain their loyal clients who want to transition from e-commerce platform to mobile app purchase.
One more thing, it is possible to train in-house staff on software development if they have a background in computer science. If a business cannot afford to hire a developer or intends to develop different solutions, professional training is recommended.
Every business owner with a successful e-commerce platform should start working on a mobile app. It is advisable to maintain the same design and give clients the same experience on both platforms.
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