Essential Tips for Improving Web Design in Kenya

Web design in Kenya is still a lucrative field despite the introduction of mobile apps. Many young people are reluctant to pursue a career in web design. The main reason is that the market is flooded with cheap web design services.

Another line of thought is that businesses are now turning to apps in place of websites. The reality is that web design is still relevant despite the digital disruption in the business world. The trick is to staying relevant in a world where we have an app for everything.

How can website designers in Kenya improve their services and stay relevant?

1.  Be open to change

The digital transformation in the world today has led to new expectations among internet users. When visitors click on a website link, they expect fast loading speed. Buyers expect to complete transactions fast without asking for help from customer care staff.

Web developers in Kenya must be open to change to meet their client’s expectations. Holding onto traditional UI designs and layout will not help. Today, website users are accustomed to chatbots and voice search. The trends are growing fast in Kenya and hence the need to adopt change fast.

2. Think mobile

Mobile apps have not replaced websites. However, they have transformed how users consume the internet. Every phone owners want to search the web on their devices. They need the convenience of moving from an app to a website without changing devices.

Buyers want to shop online on the go without using a laptop. Website developers in Kenya must think about such users. Given the competition from mobile apps, every business now needs a mobile responsive website.

3. Improve visual content

Do you get tired of seeing the same stock images on all websites? Using the same stock images repeatedly shows a lack of creativity on the part of designers. It is time to upgrade to real photos on websites. Designers can either take photos or hire a photographer occasionally.

Professional photographs have a price to them but they create trust with clients. If stock images must be used, designers should be willing to pay for the best. It is difficult to stand out with stock images that have been recycled for ages.

4. Improve the SEO strategy

Here is the part that many designers. They create amazing websites and leave their clients to work to attract visitors. Any designer that wants to remain relevant must think beyond the launch. Offering SEO strategies is one of the ways of improving web design in Kenya.

Many clients seeking web design services have little time to think about, let alone implement SEO. The SEO strategy should be part of the web design plan from the beginning. It should not be treated as a secondary item.

Any design company or developer that can combine the best tools in website design with workable SEO strategies will stand the test of time. Going the extra mile to differentiate a service always yield results. Such web developers will not only have satisfied clients but referrals that keep their businesses running.