4 Reasons Why Small Businesses Need Apps

When software development companies in Kenya market their services, they target companies of all sizes. However, many times small business owners exempt themselves from developing apps. Most assume that social media and conventional marketing plans are enough to grow their businesses.

Think about it. Why spend money on an app while you can invest it in equipment or pay off some bills? We understand the financial constraints that business face at the start. However, market forces apply whether businesses have enough money or not.

Here are the reasons why new entrepreneurs must consider mobile apps:

1. Competition

Competitors do not wait for business to grow. In fact, they hope to keep new entrants out of the market. Today, mobile app developers in Kenya are busy creating solutions for businesses that understand the trends.

If small businesses wait to grow big, competitors will have gained the largest market share. It will be hard to catch up with competitors who invested in apps right from the time they were introduced.

2. Consumer engagement

App owners hope to solve all kinds of problems with mobile apps. The reality is that they are achieving this goal and earning from it. The popularity of apps has penetrated to the business world.

Consumers are enjoying the convenience of interacting with companies via apps. Internet services are now affordable unlike before when data charges were a concern. If there is a functional app, consumers will prefer it to chats on a website.

3. Feedback

It is easy for consumers to give feedback about products or interactions with support staff when using an app. Both positive and negative feedback informs the product strategy to grow a business.  With the best software development companies in Kenya onboard, app users should give feedback within seconds.

4. Quick sales

Everyone is worried about the declining human interactions that come with technology. We must face reality. Many customers prefer to buy with minimal interactions with sales agents. They do not wait to interruptions when making decisions.

Buying via an app is easy and fast, especially for returning customers. The buyers already trust the brand and are comfortable with the price. In addition, e-commerce has taken over most industries. Operating without an app in such an environment is a disadvantage to business owners.