4 Proven Tips To Increase Revenues From Your E-Commerce Website

E-commerce websites form a significant part of web design in Kenya. Entrepreneurs have warmed up to online sales to keep up with the changing times.

Many logistics companies have been established in the past few years. Consequently, some business owners can now run online ventures with minimal overhead costs.

However, with increasing competition among online stores, business owners contend with high fluctuations in revenues.

If you are facing this challenge, consider these tips to increase online sales:

1. Identify and fix technical issues

Here is an open secret that website owners should know. Internet users are impatient, very impatient.

Online customers have thousands of options and have no time to wait for a website to load. A few seconds in site speed may cost you hundreds of customers without knowledge.

Before you complain about sales, audit your site for any technical issues. Any broken links must be fixed immediately.

Sometimes it is easy to identify issues by tracing the path of incomplete transactions.

Why did customers abandon a cart half-way? Are all payment options visible and working? How fast does each page load?

Website developers in Kenya can help you identify and fix technical issues.

2. Identify the most profitable pages

Where is the money from? Which products sell best? Is it the product or the easy navigation process that lead to high sales?

You need to address these questions from your sales statistics. You cannot run any kind of business blindly. Data analytics are important for e-commerce as well.

Your priority when identifying and fixing issues should be on the profitable pages. You want to keep those revenues coming as you explore other options.

3. Improve site architecture

You may have heard of this phrase before. If it is working, do not touch. Well, this does not work for website design in Kenya if you want to maximise sales.

If you hired the best developers, your site may have to technical issues. However, the layout and navigation must be tedious for shoppers.

Make it easy to find items on your site. Suggest complementary or related products. Remove unnecessary processes.

Use direct and short phrases to describe products.

4. Consider a partial redesign

Everyone loves the smell of new, even a new website look. If you have a few technical issues to fix, you do not need to redesign your website from scratch.

However, a few tweaks with the design can earn you new customers. You could be struggling to fix an outdated website design.

Top web developers in Kenya will give you direction on the items on your site that you can play around with to make it look new to visitors.

For instance, large blocks of text and large media files may need attention.

Many internet users are hesitant to explore drop-down menus. Instead, they prefer to keep scrolling one page for all the details they need.

Hence, it is important to talk to experienced web developers when redesigning a website. Be willing to give up outdated designs and adopt changes. At the end of the day, an e-commerce website should earn the maximum revenue possible. Any changes should help you attain that goal at the lowest cost possible.