Web design in Kenya is still
a lucrative field despite the introduction of mobile apps. Many young people
are reluctant to pursue a career in web design. The main reason is that the market
is flooded with cheap web design services.
Another line of thought is that businesses are now turning
to apps in place of websites. The reality is that web design is still relevant despite
the digital disruption in the business world. The trick is to staying relevant in
a world where we have an app for everything.
How can website designers in Kenya improve their services
and stay relevant?
1. Be open to change
The digital transformation in the world today has led to new
expectations among internet users. When visitors click on a website link, they
expect fast loading speed. Buyers expect to complete transactions fast without
asking for help from customer care staff.
Web developers in Kenya
must be open to change to meet their client’s expectations. Holding onto
traditional UI designs and layout will not help. Today, website users are
accustomed to chatbots and voice search. The trends are growing fast in Kenya
and hence the need to adopt change fast.
2. Think mobile
Mobile apps have not replaced websites. However, they have
transformed how users consume the internet. Every phone owners want to search
the web on their devices. They need the convenience of moving from an app to a
website without changing devices.
Buyers want to shop online on the go without using a laptop.
Website developers in Kenya must think about
such users. Given the competition from mobile apps, every business now needs a
mobile responsive website.
3. Improve visual
content
Do you get tired of seeing the same stock images on all
websites? Using the same stock images repeatedly shows a lack of creativity on
the part of designers. It is time to upgrade to real photos on websites.
Designers can either take photos or hire a photographer occasionally.
Professional photographs have a price to them but they
create trust with clients. If stock images must be used, designers should be
willing to pay for the best. It is difficult to stand out with stock images
that have been recycled for ages.
4. Improve the SEO
strategy
Here is the part that many designers. They create amazing
websites and leave their clients to work to attract visitors. Any designer that
wants to remain relevant must think beyond the launch. Offering SEO strategies
is one of the ways of improving web design in
Kenya.
Many clients seeking web design services have little time to
think about, let alone implement SEO. The SEO strategy should be part of the
web design plan from the beginning. It should not be treated as a secondary
item.
Any design company or developer
that can combine the best tools in website design with workable SEO strategies
will stand the test of time. Going the extra mile to differentiate a service
always yield results. Such web developers will not only have satisfied clients
but referrals that keep their businesses running.
